Standard Register To Launch Celebrate Healthcare Program

Standard Register will unveil its innovative Celebrate Health program at the Society of Healthcare Strategy and Marketing Development's (SHSMD) 2011 Annual Conference in Phoenix, Arizona September 14-17. Designed to help hospital marketers save time and elevate their effectiveness in promoting national healthcare observances, Celebrate Health provides ready-to-use kits of marketing materials – posters, brochures, mailers and promotional items – that can be easily branded and produced in a matter of days.

There are more than 275 national healthcare observances that raise awareness for specific health topics and recognize the healthcare professionals that contribute to the quality of care. Observances give hospitals the opportunity to showcase their services and people through related health fairs and events.

"Today's hospital marketers are being asked to play a broader, more strategic role in advancing relationships with patients, physicians, staff, benefactors and the community. Yet, rarely is there sufficient time or money to support their efforts. They're expected to do more with less," said Tom Gutman, director of marketing solutions for Standard Register Healthcare, a business unit of Standard Register.

"Celebrate Health gives them a cost-effective, turn-key solution that simplifies planning for key observances. It shortcuts the design and production processes providing professional marketing materials within days instead of weeks or months," he explained.