pokenHEALTH will transform events and build stronger connections for healthcare organizations.
Standard Register, a recognized leader in managing critical information and communications for healthcare, and Poken, a Swiss-based technology company, announced today they have joined forces to launch a new product and service platform, pokenHEALTH™, which Standard Register will market exclusively to healthcare in North America.
“This exclusive relationship brings together Poken’s market leadership in real-world, social media with our healthcare expertise to offer clients an unprecedented way to transform events, build stronger connections with their stakeholders and truly differentiate their brand,” said Scott Wallace vice president of strategic development for Standard Register Healthcare, a business unit of Standard Register that serves 62 percent of U.S. hospitals.
“Together, we have the opportunity to transform events and help hospitals create connections with people that are fun and memorable,” said Stéphane Doutriaux, founder & CEO of Poken. “Our platform caters to these needs, while providing a secure and confidential platform for continued interaction.”
pokenHEALTH provides healthcare marketers with a leading-edge suite of interactive, touch-based marketing tools to manage community and professional events. Using Swiss watch-industry microelectronic knowledge, pokenHEALTH runs on a unique, near-field communication (NFC)-enabled ecosystem of Poken devices, smart phone apps and tags that allow meeting participants to interact with each other and the sponsor. Users can collect and share contact information, event materials and other resources. Data is wirelessly and instantly sent from one device to the other based on the proximity of their keychain devices or smart phones.
To read the full article please visit Patient Safety & Quality Healthcare
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